I think Sidekicks has been around for about 10 years. I remember buying them when I first moved in with my husband. And my nephew wouldn't eat anything "grown-up" unless the meal had Sidekicks noodles. They have so many kinds now (different pasta shapes and sauces), and everytime I go I find a new one I like. My favourite right now is spicy tomato (spaghetti)... it's got a bit of a kick to it.